Průzkum trhu ikona Monitoring | Audit | Research

With the growing pressure of competition in retails and wholesales markets, with pressure of consumer to the sales culture and other factors, it become a needed to monitor more and more information from the sales. Our complex systems of monitoring / audit / survey that are tailored exactly to the needs of each client will help you to achieve that. We concentrate on providing our clients with clear information, which are useful to everyday decision-making in marketing, business.

Commonly realized measurements:
  • Consumer research
  • Monitoring of retail and wholesale FOOD and NONFOOD
  • Monitoring of customer satisfaction and loyalty
  • Polls
  • Price monitoring
  • Share on shelf / retail area and the range
  • Share of secondary exposure
  • Share on promoactivities
  • Distribution monitoring
  • Audit HoReCa establishments

 Market research

Questioning techniques

Quantitative research:

Quantitative research examines large sets that contain hundreds to thousands of respondents. The aim of such research is to numerically characterize sufficiently large and representative sample and use the most objective procedure to determine respondents' views. Quantitative research is instead of qualitative research focuses on larger social issues and explores a greater range of information.

  • Pen & Paper
  • CATI (Computer Assisted Telephone Interview)
  • CAWI (Computer Assisted Web Interview)
  • CLT, In-Home, In-Store
  • Mystery Shopping, Calling, Mailing

Quality research:

Qualitative research tries to interpret the views of respondents on inspected subject by the perspective of the researcher. It uses a detailed description of everyday situations. It is about understanding of the events and meanings in their social context. Open and unstructured research plans are preferred. analysis is based on large amount of information on a small number of individuals. In contrast to quantitative research, it allows you to see mostly the motives and behavior of the respondents to explain its causes. We always choose suitable respondents according to the needs of specific research.

  • Focus Group
  • Easy Group
  • Indepth Interview
  • Easy Indepth Interview
  • Ethnographic methods