Together with Coca-Cola, we looked for an innovative and affordable way to attract customers before they enter a venue. For the pilot, we prepared intelligent stands with touch displays and central content management.
Advertising panels, stands and information kiosks
We supply a complete solution including the device itself, from point-of-sale stands to information kiosks.
Content-template configuration
Templates keep messages consistent, and the panel can be extended with widgets such as weather or news.
Device grouping
Groups make it possible to show a seasonal offer or a discounted menu on several stands across the network at once.
In cooperation with Coca-Cola, we tested digital-signage solutions such as menu boards.
The requirement was to attract customers outside a venue in an innovative, affordable way that would appeal to a broad target audience, including younger generations.
For the pilot, we prepared intelligent stands with touch displays as a new way to present the Coca-Cola brand and the retailer.
The solution centrally manages small and large installations across a retail network, while content can be changed online on individual devices, including from a mobile phone.
Thanks to a built-in camera, the new generation of stands can also recognise a person standing in front of the stand and interactively offer the most suitable product.
Outside the venue, there was nothing that would catch customers’ attention and also appeal to younger generations. The solution had to be innovative yet affordable, and deployable in a single venue as well as across a large retail network.
In the pilot, intelligent stands with touch displays present both the Coca-Cola brand and the retailer. Content is managed centrally for small and large installations and can be changed online on individual devices, including from a mobile phone.
The point-of-sale solution combines the display device with templates, groups and rules for its content. Remote management from a mobile phone or computer means content can be changed without anyone having to intervene on site.
Content on the stands is managed centrally in the DisplayMAN module on the MobileSYSTEM platform. Devices can be divided into groups, content prepared using templates, and its display controlled by rules linked to a calendar. Changes reach individual devices online, so they can be made from a mobile phone or computer without visiting the venue.
Both the content itself and where and when it appears can be managed remotely. The administrator sets up content templates, divides devices into groups and defines rules, including a calendar connection. The panel can be extended with widgets such as weather or news. Everything is controlled from a mobile phone or computer, for individual stands as well as the whole retail network.
Content management in the DisplayMAN module runs online, so the content of a specific device can be changed directly from a mobile phone. The change can be made for an individual device or for a whole group of stands. It takes effect without any on-site intervention, making it easy to respond quickly to, for example, a seasonal offer or a discounted menu.
The pilot was based on intelligent stands with touch displays; the cooperation with Coca-Cola also included testing other digital-signage elements such as menu boards. The solution also works with advertising panels and information kiosks. For example, a customer can select goods from an e-shop on a smaller touch panel, and a large 82-inch panel then shows them at actual size.