Coca-Cola digital display stand for point-of-sale content

The solution is designed to present digital content on panels, kiosks and stands, and manage devices from one place.

Coca-Cola digital display stand for point-of-sale content

Advertising panels, stands and information kiosks

Advertising panels, stands and information kiosks present digital content.

Content-template configuration

Content templates can be configured for the display format.

Device grouping

Devices can be grouped for coordinated content management.

Solution

Present digital content on panels, kiosks and stands, and manage devices from one place.

In cooperation with Coca-Cola, we tested digital-signage solutions such as menu boards.

The requirement was to attract customers outside a venue in an innovative, affordable way that would appeal to a broad target audience, including younger generations.

Digital display stand for point-of-sale content

For the pilot, we prepared intelligent stands with touch displays as a new way to present the Coca-Cola brand and the retailer.

The solution centrally manages small and large installations across a retail network, while content can be changed online on individual devices, including from a mobile phone.

The configuration is tailored to the client’s processes and selected capabilities.

Key capabilities

1

Advertising panels, stands and information kiosks

2

Content-template configuration

3

Device grouping

4

Rules and calendar connection

5

Remote control from a mobile phone or computer

6

Actual-size product display on an 82‑inch panel

Result

Before

In cooperation with Coca-Cola, we tested digital-signage solutions such as menu boards. The requirement was to attract customers outside a venue in an innovative, affordable way that would appeal to a broad target audience, including younger generations. Together, these constraints defined the documented pre-implementation situation and its operational limitations. The team had to work within that starting situation before the process changed.

After

For the pilot, we prepared intelligent stands with touch displays as a new way to present the Coca-Cola brand and the retailer. The solution centrally manages small and large installations across a retail network, while content can be changed online on individual devices, including from a mobile phone. The implemented workflow now provides these documented capabilities for the stated process. It remains configured around the client’s processes and selected capabilities.

Project outcomes

  • Advertising panels, stands and information kiosks
  • Content-template configuration
  • Device grouping

Project-specific measured results are not published. The stated outcomes describe delivered capabilities.

Key takeaway

The point-of-sale solution combines the display device with templates, groups and rules for its content. Remote management from a mobile phone or computer makes those content changes available without on-site operation.

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Frequently asked questions

How did the Coca-Cola pilot manage content on retail display stands?

The solution is designed to present digital content on panels, kiosks and stands, and manage devices from one place.

Which device and content settings can be managed remotely?

The configuration is tailored to the client’s processes and selected capabilities.

How can content change on an individual device from a phone?

The solution includes the device, templates, groups, rules and remote content management from a mobile phone or computer.

Which point-of-sale display formats did the pilot test?

The solution includes the device, templates, groups, rules and remote content management from a mobile phone or computer.

Technologies

DisplayMAN module MobileSYSTEM platform Digital displays Touchscreen kiosks