Together with Coca-Cola, we tested digital signage in a pilot and prepared intelligent stands with touch displays that present both the brand and its retailers. Stand content is managed remotely from a mobile phone or computer.
LED, touch, Mirror and Transparent displays
Touch displays let customers work with the content, while LED, Mirror and Transparent options widen the ways the brand can be presented.
Display sizes from 22 to 65 inches
A single freestanding design holds a display from 22 to 65 inches, so the stand can be fitted to the space outside the venue.
DisplayMAN on the MobileSYSTEM platform
Content for all stands is created and changed remotely from a mobile phone or computer, with no on-site operation.
The need was to present digital content on a freestanding device and easily change it for different display types.
The solution had to enable remote content management and creation without demanding on-site operation.
We designed a flexible stand for LED, touch, Mirror and Transparent displays with diagonals from 22 to 65 inches.
DisplayMAN software on the MobileSYSTEM platform enables remote management and content creation from a mobile phone or computer.
The pilot tested digital signage in practice for presenting the Coca-Cola brand and its retailers.
Changing the message outside a venue meant replacing materials by hand on site. Content could not easily be adapted to different display types, and every update depended on staff at the venue.
Content is created and changed online in the DisplayMAN module from a mobile phone or computer and distributed centrally to the stands. The same process works for LED, touch, Mirror and Transparent displays, and analytics tools help evaluate campaigns.
For the Coca-Cola pilot, the stand holds LED, touch, Mirror and Transparent displays from 22 to 65 inches. The DisplayMAN module on the MobileSYSTEM platform enables content creation and central online management from a mobile phone or computer.
The pilot stand is designed for four display types: LED, touch, Mirror and Transparent. Display diagonals range from 22 to 65 inches. Touch displays made it possible to present the Coca-Cola brand and its retailers interactively, and the whole stand is freestanding, so it can be placed outside a venue where it is meant to attract customers.
DisplayMAN is a MobileSYSTEM platform module for remote content management and creation. Content is prepared or edited in it online from a mobile phone or computer and distributed centrally to the stands. Changing a message therefore requires neither manual replacement of materials nor demanding on-site operation, and analytics tools help evaluate campaigns.
The flexible stand holds displays with diagonals from 22 to 65 inches and is designed for LED, touch, Mirror and Transparent displays. The size can therefore be chosen to suit the place where the stand is meant to attract customers. Whatever the display size, content is sent to it in the same way, through DisplayMAN on the MobileSYSTEM platform.
Content is not changed on the device itself but centrally in the DisplayMAN module. A new message can be prepared online from a mobile phone or computer and distributed to stands with different display types – LED, touch, Mirror and Transparent. This removes the manual replacement of materials and demanding on-site operation, which was one of the main requirements of the pilot.