The client needed to reach a large number of customers quickly with marketing offers in several languages, by email and SMS, and to know how each campaign performed. With its contact data standardised, it now prepares, sends and evaluates email and SMS campaigns from one place.
Templates and a WYSIWYG editor for campaign creation
A new campaign starts from a prepared template in the visual editor rather than from scratch.
Multilingual campaign management
Language versions of campaigns are managed in one place alongside both email and SMS sends.
Scheduled delivery
A campaign is prepared in advance and sent automatically at the set time.
The client needed a fast, effective way to reach customers with marketing offers.
The solution had to handle a large volume of contacts, multilingual campaigns, SMS messages and links, while making campaign performance measurable.
We first standardised contacts and data; the platform enabled contact import and profile setup to meet customer requirements.
The E-mailing and InfoSMS modules support campaign management, newsletter A/B testing, scheduled sending, automated campaigns, templates with a WYSIWYG editor, analytics and links in shortened SMS messages.
Email and SMS campaigns are therefore prepared, sent and evaluated from one place.
The client had to deliver offers quickly to a large number of contacts, in several languages and by both email and SMS. Contact data was not yet standardised, and every campaign still had to be evaluated, including the links sent in SMS messages.
Contacts are imported into the platform with profiles set up to the client's requirements. A campaign is built from a template, newsletter variants can be checked with an A/B test, and sending happens at the scheduled time, with links in SMS messages shortened automatically. Click-throughs and campaign performance are then reviewed in one reporting view.
Standardising contact data made it possible to run multilingual email and SMS campaigns from one platform. Templates, scheduling, A/B testing and click-through analytics connect preparation, delivery and evaluation.
In the E-mailing and InfoSMS modules, campaigns are prepared from templates in a WYSIWYG editor, and their language versions are managed on one platform. A sending time can be set for each campaign, so it goes out automatically at the scheduled moment; the platform also supports automated campaigns. Contacts are standardised beforehand and imported with profiles set up to the client's requirements.
The InfoSMS module lets campaigns send links in SMS messages that have been shortened with a URL shortener. A short link takes up fewer characters in the message and also makes it possible to track clicks. Analytics then show how recipients responded to the links, and the results are available in campaign reporting in one place, together with data from email sends.
Newsletters in the E-mailing module can be A/B tested, which means sending several variants of the same campaign and comparing their results. The evaluation is based on success and click-through analytics, so it is clear which variant performed better and later sends can be adjusted accordingly. A/B tests sit alongside scheduled sending and automated campaigns on the same platform.
The platform includes analytics for campaign success and click-throughs. For email campaigns and for shortened links in SMS messages alike, it is possible to see how recipients responded, and the results of all campaigns are available in one reporting view. This makes it possible to compare individual sends and to evaluate the results of newsletter A/B tests.