InfoSMS gateway

The client sends bulk marketing campaigns and automated booking or order messages from a single module. The InfoSMS gateway also shows which messages arrived and which links recipients clicked.

InfoSMS gateway

Contact import and number verification

Phone numbers are verified before sending, so a campaign only works with contacts that have passed the check.

SMS text creation with message count

While writing, you can see how many SMS messages the text will be split into and therefore how many the send will use.

Links and a URL shortener

A shortened link takes up fewer characters in the SMS and lets you measure how many recipients clicked it.

Solution

Sending SMS and measuring how it performs

Clients needed to send informational and marketing SMS messages as well as automated messages triggered by a specific event.

Typical situations include bookings and reminders, order confirmation, phone-number verification, account status and loyalty programmes; measuring campaign performance was also important.

InfoSMS module on the MobileSYSTEM platform

The InfoSMS module guides users from contact import and phone-number verification through message creation to scheduled sending.

It supports links with a shortener, click measurement and tracking of sent, delivered and undelivered messages; it can connect to a booking or another customer system for automated messages.

The same module therefore handles a one-off marketing campaign as well as ongoing automated messages from customer systems.

Key capabilities

1

Contact import and number verification

2

SMS text creation with message count

3

Links and a URL shortener

4

Scheduled sending

5

Bulk and automated SMS

6

Sent, delivered and undelivered message status

Result

Before

The client needed to reach customers by SMS in two modes: bulk informational and marketing campaigns, and individual messages triggered by a specific event, such as a booking or an order confirmation. Sending alone was not enough; campaign performance also had to be measured.

After

A campaign is now prepared in one module: the team imports contacts, verifies numbers, writes the text with a message-count check and schedules the sending time. Automated messages go out from the connected booking or other customer system. After sending, the team can see which messages were delivered, which were not and how many recipients clicked the link.

Project outcomes

  • Verified phone numbers before a campaign is sent
  • Automated SMS linked to bookings, orders and other events
  • Visibility of message delivery and link clicks

Key takeaway

Verified contacts are the basis for scheduled SMS communication. The gateway combines message creation and delivery scheduling with delivery and link-click information.

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Frequently asked questions

How are contacts and phone numbers prepared before SMS sending?

The first step in the InfoSMS module is importing contacts. Phone numbers are then verified, so the send only works with numbers that have passed the check. Only after that does the team write the message text, insert any links and schedule the sending time. Verified contacts are therefore the shared basis for both bulk campaigns and automated messages.

Which customer events can trigger an automated SMS?

Typical triggers are a booking and appointment reminder, an order confirmation, phone-number verification, account-status information or an event in a loyalty programme. To send messages automatically, the InfoSMS gateway is connected to a booking or another customer system in which the event occurs. Messages can be personalised and sent individually or in bulk.

How are delivered and undelivered messages monitored?

After sending, the InfoSMS module shows message status split into sent, delivered and undelivered. The team can see how many messages actually reached recipients and for which numbers delivery failed. Together with click measurement on links, this information is used to evaluate how successful the campaign was.

How does a shortened SMS link provide click information?

A link inserted into an SMS is shortened with the built-in URL shortener. The shortened link takes up fewer characters in the text, and the module records clicks on it. The team can then see how many recipients clicked the link and, together with the delivery status, judge how the campaign performed.

Technologies

MobileSYSTEM platform InfoSMS module SMS URL shortener Reservation-system integration E-mailing-module integration