Marketing

Self-service marketing research

Companies that wanted to know what customers think of their products, services or new offers needed to handle the whole survey, from questionnaire to response analysis. On the MobileSYSTEM platform they keep it in their own hands, from template to results dashboard.

Self-service marketing research

Preconfigured survey templates

A common type of survey does not have to be built from scratch; a template speeds up questionnaire preparation.

Survey creation to requirements

We clarified the questionnaire and the expected outputs with the client in the initial analysis.

Contact import into MobileSYSTEM

Imported contacts can be reached by email or SMS, once, regularly or after a specific event.

Solution

Research from questionnaire to data analysis

Companies needed help researching products, services, new offers or customer experience.

They required questionnaire creation, distribution, response collection and subsequent data analysis.

Surveys on the MobileSYSTEM platform

In the initial analysis, we clarified the expected outputs and final questionnaire with the client.

The platform enables a template to be used or a new survey to be created, contacts to be imported, one-off, periodic or event-triggered distribution to be scheduled, and results to be shown in configurable dashboards and reports.

The whole survey, from preparation to evaluation, therefore runs in one system.

Key capabilities

1

Preconfigured survey templates

2

Survey creation to requirements

3

Contact import into MobileSYSTEM

4

One-off, periodic or event-triggered distribution

5

Response collection

6

Customisable dashboards and reports

Result

Before

A company that wanted to test interest in a new offer or learn about customer experience had to manage several consecutive steps: build a questionnaire, reach its contacts, collect responses and evaluate the data. It needed outside help for the whole process.

After

The team chooses a template or builds a new questionnaire, imports contacts and sets whether the survey is sent once, regularly or after a specific event. Responses are collected directly in the MobileSYSTEM platform. The team reads the results in dashboards and reports that it can adjust to whatever it needs to evaluate.

Project outcomes

  • Surveys prepared from a template or to requirements
  • One-off and recurring distribution by email or SMS
  • Results in customisable dashboards and reports

Key takeaway

The MobileSYSTEM platform supports research from survey templates or a new questionnaire through contact import and scheduled distribution. Dashboards and reports keep the collected responses available for evaluation.

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Frequently asked questions

How can a team start a survey from a template or a new questionnaire?

The MobileSYSTEM platform offers preconfigured survey templates that speed up preparation, and for a specific brief it allows a questionnaire to be created from scratch. In this project, we first clarified with the client in the initial analysis which outputs it expected from the research, and we then finalised the questionnaire accordingly.

How can survey distribution be scheduled?

Distribution can be set as one-off, periodic or triggered by a specific event. A one-off send suits, for example, research into a new offer, a periodic one suits repeated tracking of customer experience, and an event-triggered questionnaire reaches a contact following a particular event. Surveys can be sent by email or SMS.

How does a survey reach contacts?

The contacts that the survey should reach are imported into the MobileSYSTEM platform. The questionnaire is then sent from there by email or SMS according to the selected distribution schedule. Responses are collected in the same system, so they do not need to be transferred from elsewhere, and the team can evaluate them straight away in dashboards and reports.

How are survey responses presented to the client?

The platform shows collected responses in dashboards and reports. These are customisable, so the client can set them up around the outputs we clarified together in the initial analysis. The results are then used to evaluate products, services, new offers or customer experience, depending on what the survey focused on.

Technologies

MobileSYSTEM platform Email surveys SMS surveys