For the Costa Coffee chain, we created a Wi-Fi signpost that offers guests the menu, competitions or the customer club before they connect to Wi-Fi. Content is managed centrally for all cafés.
Content before Wi-Fi connection
Configuring the Wi-Fi router is all it takes; guests install nothing and see the content as soon as they connect.
Central content management for locations
Menus, competitions and seasonal design are changed in one place, from which data is managed for all cafés.
Emailing and SMS campaigns
Contacts gathered through the signpost can then be reached with email and SMS campaigns.
The Costa Coffee chain wanted to offer content to customers connecting to Wi-Fi while also working with marketing data.
The solution had to support sales, customer information and contact collection, without requiring customers to install additional software.
We built the Costa Coffee Wi-Fi signpost on the MobileSYSTEM platform and connected it to the E-mailing and DataGRID modules.
It includes Menu, Competitions, Careers, Customer Club, Questionnaire and Wi-Fi login sections; the design can change with seasons or campaigns, and data is managed centrally for all cafés.
Connecting to Wi-Fi has therefore become a point where the cafés offer guests current content and gather contacts for further campaigns.
A guest connected to the café Wi-Fi, but the café made no use of that moment, neither to present an offer nor to gain a contact. The chain was looking for a way to turn it into support for sales, guest information and marketing data collection without making guests install anything.
When connecting to Wi-Fi, a guest first sees the signpost with the menu, competitions, careers, the customer club and a questionnaire, and logs in to the network from there. Content and design change with the season or campaign, centrally for all cafés. Email and SMS campaigns follow up on the contacts gathered, and reporting shows devices, visits and campaign results.
Costa Coffee can present menus, competitions, careers, customer-club content and questionnaires before guests connect to Wi-Fi. MobileSYSTEM with the E-mailing and DataGRID modules provides central management across cafés and supports follow-up campaigns.
Before connecting, guests see a signpost with Menu, Competitions, Careers, Customer Club and Questionnaire sections, from which they also log in to the Wi-Fi. The signpost design can change with the season or the current campaign, so guests see content that matches what the cafés are offering at the time.
On the MobileSYSTEM platform, the signpost is connected to the E-mailing and DataGRID modules. Through sections such as Customer Club or Questionnaire, it helps gather contacts and marketing data, which email and SMS campaigns then follow up on. Reporting shows devices, visits and campaign results, and presenting the menu at the moment of connection supports sales.
Content and data are managed centrally on the MobileSYSTEM platform for all cafés in the chain. A change to the menu, a competition or the design therefore does not have to be set up in each location separately. The cafés can change the signpost’s look consistently with the season or campaign and offer guests the same content in every branch.
The signpost appears directly as part of connecting to Wi-Fi. On the café side, configuring the Wi-Fi router is all that is needed, and guests see the content on their own device before connecting, without having to install anything. For guests this adds no extra obstacle, and the café can reach everyone who connects to the network.